Our Team

and like us on FB

How We Started

Martin Khoury and Adam Saddington came together when they worked at an airline catering to, among other operations, VIP travel. After a few years and hundreds of hours sharing the same cockpit, they both then migrated to a new International airline start-up operation in Sydney where they were employed nearly 12 months before the first aircraft took flight. They served in various roles in marketing and IT before being required to operate in the capacity for which they were employed (as pilots).

Both Marty and Adam have an accomplished media, management, and marketing background. Combined, the two have managed over 800 of their own websites, written hundreds of hours of music, made independent documentaries, and pioneered various web technologies. In 2009 they made the decision to share their expertise via BELIEFMEDIA PTY LIMITED.

Martin Khoury (Director)

Marty first ventured into unchartered web territory when he built a website for the flying school where he was a flight instructor. As the first flying school website in Australia, Marty soon discovered the reach the Internet provided, and he capitalised on the untapped market by way of hundreds of websites that followed.

Marty is a true Internet guru, and he is the managing partner of the BeliefMedia business… now one of Australia’s fastest growing agencies of its kind. You’ll often find him gracing television screens across the country talking about the merits (and pitfalls) of social media, marketing, and emerging tech markets.

Marty has over 10,000 hours of flight experience operating in training roles, management roles, and as an independent aviation expert. He’s operated aircraft in remote areas of Australia with the Flying Doctor Service, provided corporate charter in turbine aircraft, flown Internationally on the Boeing 777, and domestically on the Boeing 737. In addition, he served 7 years as a firefighter, a few years as a police officer, and he’s established himself as a leader in world of new media.

As a project manager, Marty has administered the development of online services that have served millions of users. He’s produced hundreds of videos, podcasts, and spoken in traditional media on the virtues and values of social engagement.

Virtually all of the online tools provided by BeliefMedia are built in-house, and it’s Marty that drives their development. Rather than let the “tail way the dog” (or let existing commercial platforms drive your behavior), Marty is an advocate for building systems that have features our clients need and ask for… rather than directing them to platforms that provides a lot of what they’ll never want.

Adam Saddington (Director)

Adam’s beginnings were in the music industry. Identified as an emerging talent at a young age, he was quickly signed to a record label as a songwriter and performer. He’s since gone on to write hundreds of his own songs and instrumental music – much of it for our own documentaries and other productions.

Adam has also enjoyed a successful career in aviation. From beginnings in charter and VIP transport, Adam later graduated to International operations on the Boeing 777, and later domestic flying operating the Boeing 737.

While Adam essentially operates as our business development manager, he’s also heavily engaged in producing new media content.